Writing for the Web

Jonathan Price, Lisa Price: Hot Text: Web Writing that Works

Backcover: This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style. A unique book, equally suited for use in the classroom as text, or as a handbook for anyone who communicates with the written word through the web.

Rachel McAlpine: Web Word Wizardry A Net-Savvy Writing Guide

Backcover: With both authority and enthusiasm, web-wordsmith Rachel McAlpine illuminates the twilight zone between web design and traditional business writing. This fun and practical guide is crammed with expert advice on how to make online content readable, usable, findable, accessible, and credible - all the necessary ingredients for a heavily trafficked, highly profitable web site.

• Everything's here, from keywords to titles, ezines to alt-text, global English to optimizing web sites for search engines.
• Screenshots and checklists throughout make it easy for web designers,
• No web design experience necessary. More traffic, more responses, more profit--it's all done with words

Kelly Goto, Emily Cotler: Web ReDesign 2.0: Workflow that Works

Amazon: This brief but important book lays out a specific five-step strategy – called the Core Process – that can always be applied to the development of web sites and fine-tuned to almost any type of project. Each step – defining the project, developing site structure, visual design and testing, production and QA, and launch and beyond – contains three related but distinct tracks. This book does not cover back-end, server-side programming. Instead, it focuses primarily on the visual, conventional components of a Web site.

Authors Kelly Goto and Emily Cotler compiled this book in an attractive, easy-to-read format. This process guide uses numerous full-color screen shots to illustrate site examples, as well as plenty of site diagrams and sample forms.

Irene Hammerich, Claire Harrison: Developing Online Content: The Principles of Writing and Editing for the Web

Backcover: Irene Hammerich and Claire Harrison provide you with a complete blueprint and a set of best practices for writing, editing, organizing, and delivering effective web content. They’ll guide you through the site development process, uncover strategies such as how to structure information logically, create clear, coherent, and accessible text, and balance visual and textual elements. You’ll also explore the basic technological issues involved in building and managing a successful site.